Hollywood’s biggest names Ariana Grande and Demi Lovato are parting ways with their shared long-time manager, Scooter Braun, marking a significant shift in the entertainment landscape.
The Grande Farewell to Braun
Ariana Grande, the pop sensation who graced the world with hits after hits, is all set to bid farewell to her managerial anchor of ten years, Scooter Braun. Citing sources from the trusted Billboard, it is unveiled that Ariana has been associated with Braun since 2013, making this departure a noteworthy one. The news breaks in tandem with another pop icon, Demi Lovato, declaring her own split from Braun and his managing company.
From Nickelodeon to Chart-Topping Triumphs
Ariana Grande, since her Nickelodeon era, has had Braun intricately intertwined in her escalating career. Under his guidance, the songstress released a whopping six albums, with a majority claiming the coveted top spot on the Billboard 200. The statistics don’t lie: she boasts 20 songs in the top 10 Billboard Hot 100 hits, with seven reigning supreme at No. 1.
Though Grande’s last album, “Positions”, graced our ears in 2020, she’s currently preparing a nostalgic trip down memory lane. The 10th-anniversary celebration of her debut album “Yours Truly” is on the horizon, promising reissues and enthralling live renditions of selected tracks. Fans also eagerly await her role in the much-anticipated 2024 cinematic adaptation of the musical “Wicked”.
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Scooter’s Endeavors and Shifting Dynamics
Following the sale of his enterprise to the notable Korean entertainment conglomerate, HYBE, in 2021, Braun donned the CEO cap for HYBE America. His influential strides in the music industry didn’t cease there. He significantly influenced HYBE’s strategic acquisition of the distinguished music label, Quality Control. With big names like Justin Bieber still under Braun’s managerial umbrella, rumors did swirl about Bieber contemplating a split. However, both parties stamped out these speculations promptly. Interestingly, J Balvin, once tethered to Braun, ventured into new pastures in May and is presently aligned with Roc Nation.
