There are many reasons a company might use social media. Increasing brand awareness, generating leads, and managing their reputation are just a few of the things they do. Businesses use social media platforms for their own gain. People see it. They respond to nonsensical corporate BS when it appears on their feed, reminding its authors that they are not fooling anyone.
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One of the biggest corporate social media fails was the time Burger King said that women belong in the kitchen. Do you remember? The best time for this phrase was also picked by them. Everyone was celebrating the social, economic, cultural, and political achievements of women across the globe on International Women’s Day.
Burger King’s comment on women’s role in society was described as misogynistic and outdated.
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The organization’s social media team presently followed the tweet with a clarification that their point was to cause to notice the way that just 20% of expert gourmet specialists in the UK are ladies and that they are under-addressed in the culinary business — they have chosen to involve International Women’s Day as a chance to publicize their culinary grant which offers monetary help to ladies who work at Burger King and try to a scholastic degree in culinary expressions.
It was already too late. Burger King issued an apology after the original controversial tweet was deleted.
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There are a lot of ways to screw up on social media. There are many possibilities, including rude comments, a timeline full of misspellings, and other faux pas. It’s usually easy to fix or remove without it seeming like the end of the world. If you are a regular person.
Not much for the big business accounts. Corporations are people too, but they’re under constant scrutiny by the jury of the Internet. That is not a bad thing.
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