Caitlin Clark, the Indiana Fever rookie, couldn’t contain her excitement after joining the ranks of elite athletes featured in Gatorade’s legendary “Is It In You?” campaign. This iconic series, originally popularized in the 1990s and 2000s, has made a grand return, starring none other than Michael Jordan himself.
Reviving a Classic: The 60-Second Ad Launch
On Wednesday, Nike unveiled a 60-second advertisement, marking the official comeback of the beloved campaign. For those who remember, the original ads with Jordan dripping Gatorade-colored sweat left a lasting impression on sports enthusiasts worldwide.
This time, the campaign not only brings back the nostalgic concept of “IT” but also introduces a new generation of elite athletes, including Caitlin Clark. The ad is a celebration of determination, grit, and the unique qualities that make champions.
Caitlin Clark’s Dream Realized
“It was a dream come true to partner with Gatorade, and now to be part of their iconic ‘Is It In You?’ campaign is surreal to me. It’s a great reminder that anything can happen if you dream big and tap into your own unique IT,” Caitlin Clark shared via Gatorade, encapsulating the essence of the campaign.
Caitlin Clark’s inclusion in this ad is a testament to her rising stardom and the significant impact she’s had on the sports world. Her journey from a promising rookie to a recognized face in a major advertising campaign is nothing short of inspiring.
Star-Studded Lineup
Joining Caitlin Clark and Michael Jordan in the ad are several other top-tier athletes. WNBA star A’ja Wilson, Buffalo Bills quarterback Josh Allen, Boston Celtics forward Jayson Tatum, hurdler and sprinter Sydney McLaughlin-Levrone, and DJ Lagway, Gatorade’s 2023-2024 National Football Player of the Year, all feature in this star-studded lineup.
Michael Jordan’s Reflections on the Campaign
“With ‘Is It In You?’ in the ‘90s, we inspired a generation. The return of ‘Is It In You?’ is another chapter in greatness for Gatorade, a brand that has fueled champions for decades and relentlessly serves athletes on and off the field,” Jordan remarked, emphasizing the enduring legacy and the future promise of the campaign.
Celebrating Athletic Excellence
Being part of such a massive campaign is undoubtedly a milestone for any athlete, and Caitlin Clark’s involvement underscores her popularity and the profound impact she’s made. The ad serves as a celebration of athletic excellence, resilience, and the pursuit of greatness.
This latest chapter in Gatorade’s advertising saga not only honors its past but also looks forward, showcasing a new generation of athletes who embody the spirit of “IT”. For Caitlin Clark, it’s a moment of recognition and a reminder that with hard work and determination, dreams can indeed become reality.
