Recently a family of a woman from Texas – portrayed as Aunt Jemima has requested the brand to reconsideration. The decision for reappraisal is to scrap the ubiquitous portrait from its products.
This comes after a slew of anti-racism protests swept the United States and other major cities across the globe. It all happened after the burning issue took place in the United States and other major cities across the globe.
Minneapolis police arrested a black man on Monday, May 25. His only fault was that he used a counterfeit $20 note in a store. After which the death of George Floyd was confirmed.
Ex-cop Derek Chauvin,a 19-year veteran was detained after the incident. He force knelt on his neck for eight minutes and 46 seconds.
Quaker Oats is a renowned company. After they acknowledged and no sooner announced (last week) that the Aunt Jemima brand of syrup and pancake mix will be getting a new name and image that. Because they realized –
“We recognize Aunt Jemima’s origins are based on a racial stereotype.”
The brand has been in production for more than 130 years. It features a black woman named Aunt Jemima, who was originally dressed as a minstrel character.
Aunt Is Considered As A Hero
The vice president and chief marketing officer, Kristin Kroepfl – which is a subsidiary of PepsiCo – said in a press release –
“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
Vera Harris said that his family feels proud of the fact that the company has considered her second cousin Lillian Richard, to become a brand representative in 1925 as per KLTV.
“She was considered a hero in [her hometown of] Hawkins, and we are proud of that. We do not want that history erased,” Harris said.
Harris explained that Richard worked for the company for 23 years. And has traveled the country as Aunt Jemima to serve pancakes until she suffered a stroke.
“She made an honest living out of it for a number of years. She toured around Texas,”
Harris continued explaining, there “wasn’t a lot of jobs, especially for black women back in that time.”
Harris mentioned –
“We want the world to know that our cousin Lillian was one of the Aunt Jemimas and she made an honest living. We would ask that you reconsider just wiping all that away.”
“I wish we would take a breath and not just get rid of everything, because good or bad, it is our history. Removing that wipes away a part of me — a part of each of us.”
