Police have confirmed that a man has died after drinking a whole bottle of Jaegermeister in two minutes.
A South African resident was participating in a drinking competition when he consumed a large amount of spirit.
The man, who is believed to be between 25 and 30 years old, collapsed and was rushed to a hospital where he died.
A contest was held to see who could drink the most Jagermeister in the fastest time.
A cash prize of R200 was offered.
Mojapelo said: “One of them immediately collapsed thereafter and was taken to the local clinic, where he was certified dead.”
Health experts have warned against consuming large amounts of alcohol in a short period of time.
In a previous interview with The Huffington Post, Elaine Hindal, former chief executive at alcohol education charity Drinkaware, said: “Your body can only process one unit of alcohol an hour, and less in some people.
“Drink a lot in a short space of time and the amount of alcohol in the blood can stop the body from working properly.”
The founder and chief executive of a rehabilitation retreat Delamere explained the damage caused by binge drinking.
“When you drink alcohol, it goes straight into your bloodstream and is carried to the brain. Vision can blur, coordination decreases, and memory is impaired,” he said.
“Binge drinking can also cause people to black out. This is because the increase in the amount of alcohol in your brain can mean that you stop forming new memories.
“The risk of blacking out also becomes further heightened when a person binge drinks without eating anything first.”
Preston continued: “Just like the liver, the kidneys are designed to filter out any waste or unneeded fluid in the body.
“But binge drinking, even once, can get in the way of what they are supposed to do.
“Alcohol stops certain hormones from being produced that will help your kidneys put water back into your body.
“When alcohol suppresses hormones it can cause dehydration which may contribute to how bad a hangover you have the next day.”
The tragic incident which unfolded this week shows that binge drinking can lead to death.
People are encouraged to have several drink-free nights in the week and to not exceed the limit of 14 units in seven days.