Get ready for Super Bowl 57 happening on February 12! We’re all eager to see either the Kansas City Chiefs or the Philadelphia Eagles grab the Lombardi Trophy. While we enjoy game-day snacks and awesome commercials during breaks, there’s something else we can’t wait for – the halftime show!
This year, the halftime show will feature Rihanna, live from Arizona’s State Farm Stadium. It’s a big deal because Rihanna hasn’t performed live in five years, so this is a special comeback for her.
Rihanna Will not get paid for her performance at Super bowl 57
You might think that famous artists performing at the Super Bowl must make millions, but that’s not the case. Even though Rihanna is headlining this year’s halftime show, she won’t be paid for it. Surprising, right? Performers don’t get paid for their Super Bowl halftime gigs.
Reports say that the NFL covers all the costs to put on the halftime show, including production expenses and even travel. But the performers themselves don’t receive a paycheck. It might seem odd, but that’s how it works.
Putting on a halftime show is no small feat. Even a short thirteen-minute performance can cost a lot. Just look at the 2020 show with Shakira and Jennifer Lopez – the NFL spent a whopping $13 million! This money covered everything from production staff salaries to tricky technical elements of the performance.
Rihanna’s Stand
This isn’t Rihanna’s first time being asked to perform at the Super Bowl. Back in 2019, she was offered the opportunity, but she turned it down. It wasn’t about money, though. Rihanna stood in solidarity with Colin Kaepernick, a former football player who protested against racial injustice by kneeling during the national anthem. She said no to performing in support of his cause.
Wondering how they choose who performs at the Super Bowl halftime show? It’s not random. The NFL considers things like how popular an artist is, what kind of music they make, and how well they can engage the audience. The host city also gets a say in picking the performers from a shortlist the NFL creates.
Even though artists don’t get paid for the halftime show, it’s not all bad news. They still get something valuable – exposure! With millions of people watching, it’s a golden chance for musicians to show off their latest albums, tours, and projects.
And if their performance is a hit, their music sales can go through the roof. After the 2020 show, sales for J-Lo and Shakira shot up by a staggering 1,013%.
Rihanna isn’t just performing at the halftime show. She’s also working on something cool for Apple TV+. She’s making a documentary that will give us a behind-the-scenes look at her performance, rehearsals, and all the exciting details. Remember when J-Lo did something similar after her halftime show? Rihanna’s following in those footsteps.
So, get ready to groove to Rihanna’s tunes during the Super Bowl halftime show. Even though she won’t be paid, she’ll be stealing the spotlight and making history once again. And who knows, her performance might just lead to a music sales explosion, just like it did for J-Lo and Shakira. Let the Super Bowl festivities begin!
🎥: Rihanna and her team at the Super Bowl’s backstage. pic.twitter.com/4NsGa8hxW2
— 𝖌𝖆𝖇𝖗𝖎𝖊𝖑 (@gabgonebad) July 13, 2023
