The recent launch of Xiaomi’s product in the U.K. was sort of a mixed bag, and the ‘Flash Sale’ of affordable flagship smartphones and the electric scooters that cannot be ridden public also went explicitly wrong. Nevertheless, there was another major announcement that went quite a little under the belt.
Xiaomi unlike other OEMs didn’t sign up with the leading mobile carriers or opened a regional e-commerce store. Instead, Xiaomi decided to open a physical Mi Store in the United Kingdom on 18th of November. In less than a week, hundreds of Mi fans went to the store to get themselves a bargain and browse the first wave of Xiaomi products for the United Kingdom.
The news store os Xiaomi is reportedly in a gigantic place of restaurants and shops called Shepherd’s Bush in the Westfield Shopping centre. The area is stretched out over 1.6 million square feet as well as the houses in the high street of the UK such as Boots, Marks & Spencers along with many luxury brands such as Mulberry, De Beets and Versace.
The Mi Store completely stands out from the crowd due to its red bright orange Xiaomi’s logo. The store sits at one of the significant interiors and a few shops down and across of the vital Cupertino based tech giant industry, yes, Apple.Inc. The funny part of the Mi Store is that upon having a glance at the store and colour palette and layout, it reminds people of “Apple.”
Even the designs of the products have a striking resemblance to the products of Apple, and the interior of the store speaks that Xiaomi can’t help itself but mimic Apple in every way possible. Nevertheless, Xiaomi has made an impeccable reputation of itself by proving flagship hardware devices at affordable price tag all over the world.
