Greta Gerwig’s interpretation of the iconic Barbie in her film offered audiences much more than a superficial glance at the world of Mattel’s famous doll. Indeed, her approach can be seen as a multi-layered commentary, replete with wit, humor, and a deep understanding of the Barbie lore. Throughout the movie, dedicated Barbie enthusiasts could identify subtle hints and easter eggs intended just for them — a testament to Gerwig’s meticulous attention to detail and her passion for the subject matter. Notable among these was the momentary yet memorable appearance of Sugar Daddy Ken, masterfully brought to life by the talented Welsh actor Rob Brydon.
While his screen time might have been ephemeral, the significance of introducing such a quirky character cannot be understated. It was a deliberate nod to some of the more eccentric and lesser-known characters that have emerged from Mattel’s vast array of toys. Through such details, Gerwig elegantly reminded viewers of the rich and diverse history of the Barbie universe, while also highlighting the toy corporation’s willingness to experiment and push boundaries over the years.
A Throwback to Barbie’s Eccentric Past
Among the various easter eggs in the film was a reference to Growing Up Skipper, a Mattel creation from the ’70s designed to help kids grasp the concept of puberty. However, its quick discontinuation was a result of its unintended and inappropriate message towards young girls. Similarly, causing a stir was Sugar Daddy Ken. Just a brief visitor at the abode of Weird Barbie in the film, this character’s story runs deep.
Sugar Daddy Ken’s Debut
In 2009, during Barbie’s grand 50th anniversary celebrations, Mattel introduced the world to the Sugar Daddy Ken Doll. As a member of Barbie’s Palm Beach line, this doll, priced at $82, came with features distinct from his counterparts. With a matured look enhanced by his stylish apparel and blonde hair showing a touch of grey, it was a no-brainer for the makers to rope in the 58-year-old Rob Brydon to bring him to life on screen.
His flashy attire, especially the green damask print blazer, draws parallels to an attendee in Slim Aaron’s famous photograph “Palm Springs Party”. The ensemble, coupled with its background, hinted that this Ken was fashioned for the mature, adult collector’s market.
Decoding the Moniker: Sugar Daddy Ken
Contrary to assumptions, Sugar Daddy Ken was not a reflection of the modern relationship term. Instead, the name was an ode to his pet – a white West Highland terrier puppy named Sugar. The doll and his canine companion were sold as a pair, intended to depict Ken as a loving dog owner or, more precisely, “Sugar’s Daddy”. Yet, the conspicuous absence of specific punctuations in the title led to widespread misinterpretations.
The Fall of Sugar Daddy Ken
Despite being targeted at adult collectors, the doll’s provocative title became a bone of contention. Mattel spokesperson, Michelle Chidoni, was quick to reference the pet dog connection while also acknowledging that interpretations were bound to vary. The controversy surrounding this Ken was reminiscent of the Growing Up Skipper saga, and within a year, he too was pulled from the shelves. Nowadays, securing a Sugar Daddy Ken is akin to finding a needle in a haystack for collectors.
Gerwig’s Tribute and its Impact
Greta Gerwig’s recent cinematic marvel not only smashed records but also revived interest in Barbie’s more peculiar history, including the enigmatic Sugar Daddy Ken. With Rob Brydon’s memorable cameo, it’s safe to say this long-lost Mattel gem is set to pique interest all over again. The world of Barbie is vast and diverse, and thanks to Gerwig, some of its most fascinating tales are once again in the spotlight.
