At just 16 years old, Darryn Peterson is not just any high school athlete. His journey to stardom is marked by a groundbreaking partnership with Adidas, making him the first high-school athlete to ink a Name, Image, and Likeness (NIL) deal with the iconic brand. This multi-year shoe deal has catapulted Peterson into a realm that was once the exclusive domain of collegiate and professional athletes.

From Family Legacy to High School Sensation

Peterson’s story is deeply rooted in a rich family tradition of athleticism. With a father who played basketball at both school and college levels and a brother excelling in football, Peterson was destined to be more than just a regular player. Currently a junior at Huntington Prep in West Virginia, he’s already making waves as a shooting guard, showcasing skills that far exceed the expectations of a typical high school basketball player.

Darryn Peterson: A Record Breaker at Huntington Prep

In his time at Huntington Prep, Peterson has already set records that speak volumes of his potential. Standing at 6-foot-5, this guard scored over 1,000 points in just two seasons at CVCA, an achievement that sets him apart in the high school basketball scene. His freshman year was particularly noteworthy, as he was named to the All-Ohio Division II first team, despite missing initial games due to a foot injury.

Earned his stripes.   

Get to know @adidasHoops first high school NIL athlete, Darryn Peterson!   @PetersonDarryn ///#adidasBasketball #3SSB pic.twitter.com/6QdPQCfPSB

— 3Stripes Select Basketball (@3SSBCircuit) November 26, 2023

A Sophomore Season to Remember

Peterson’s sophomore year statistics are nothing short of remarkable. Averaging 31 points, 9.8 rebounds, 2.8 steals, and 1.3 assists, he played a pivotal role in his team’s success. His NIL value, currently standing at $269k, is predicted to skyrocket, especially after the historic Adidas deal.

The Rise of a Basketball Star

Ranked number 22 in high school basketball NIL rankings, Peterson has already caught the attention of top colleges, including Akron, Arizona State, Arkansas, Baylor, and Cleveland State. His prowess on the court is undeniable, and his potential for growth is immense.

International Recognition and Future Prospects

Darryn Peterson isn’t just making headlines domestically; he has also proven his mettle on the international stage. As a member of the US Under 16 boys basketball team, he clinched a gold medal at the FIBA Americas championship in Merida, Mexico. His performance in the tournament, with an average of 16.8 points, 3.8 rebounds, and 3.7 assists, solidified his position as a rising star in the basketball world.

More Than Just a Player

Peterson’s accolades extend beyond the court. He’s been named the Division II Northeast Inland District Player of the Year and was a finalist for the Ohio Mr. Basketball award. His continuous inclusion in the first-team All-Ohio Division II cements his status as a player to watch.

Darryn Peterson – A Name to Remember

Darryn Peterson’s journey is a testament to his extraordinary talent and determination. His recent NIL deal with Adidas is just the beginning of what promises to be a stellar career in basketball. As he continues to excel both domestically and internationally, Peterson is not just a player to watch but a name that will resonate in the world of basketball for years to come. Keep an eye on this rising star, as his path is paved with potential and unprecedented success.