A lady set fire to her Nike sports bra as a protest after the company hired controversial Trans activist Dylan Mulvaney as their new ambassador.

As a reaction to Nike’s association with Dylan Mulvaney, TikTok user @chatterbox.mama burned her Nike sports bra, launching the ‘Burn Bra Challenge’ on the platform.

“Nike, you should be ashamed of yourself,” The self-described Southern mama said in her video. “You chose a little boy with no breasts and some junk in his pants to represent real women.”

Dylan Mulvaney

The woman went on to say that she is done with Nike and will never buy anything from them again if they do not respect women’s rights.

“Since the 1960s, we have been fighting for the right to be women. Nike, you should be ashamed of yourself. I will never, ever buy a Nike product for as long as I live and there are millions and millions and millions of women just like me.”

Burning another one of her Nike brassieres, the woman continued, “We are the queens, your consumers hit you where it hurts, and that’s right in your pocket. I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.”

Dylan posted a promotional video for Bud Lights on Instagram earlier this month, telling her 10.8 million followers that she was honored to be the brand’s newest representative.

She then disclosed her new job with Nike in a promotional post a few days later.

According to the New York Post, the Trans activist, 26, who amassed millions of followers on TikTok and Instagram after transitioning into “girlhood,” generated tremendous controversy and earned indignation and harsh remarks from conservatives who accused the brands of pushing “gender propaganda.”

Dylan Mulvaney’s Insta Post

“Nike is no good. This is insulting to Women,” one person wrote on Dylan Mulvaney’s Instagram post.

“Nike should’ve endorsed an actual woman to promote their female clothing. If you disagree with that then you’re part of the problem,” a second said.

“So @nikewomen doesn’t know how to make clothes for women’s anatomy anymore?” asked a third.

“Women are not silly caricatures for you to play. Yes you can live your life as someone feminine, live your life as your idea of a woman, BUT you are not a REAL woman,” said another.

Responding to the negativity, Nike addressed the issue and asked people to be ‘kind.’

“You are an essential component to the success of your community!” the company said in a statement. “We welcome comments that contribute to a positive and constructive discussion: Be kind, be inclusive, encourage each other. Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.”

Dylan Mulvaney also posted an emotional response to the incident on Instagram and a video of herself singing, ‘No One is Alone.’

Dylan Mulvaney

“It’s hard to see the light now, just don’t let it go this song felt fitting for the week I’ve been having. All is well! Cheers.”