– Earl Sweatshirt and The Alchemist's secret album revealed. – Released via Gala Music after years of speculation.
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– Rumors circulated about the album, fueled by the artists. – Mystery and uncertainty were part of the point.
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– Earl's songs defy categorization, known for irony and layers. – Lyrics are vividly abstract and often employ deadpan humor.
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– Clues dropped, sparking guarded fan excitement. – Fans cautious due to past misinformation.
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– Cryptic QR codes, Gala Music, and NFTs added intrigue. – Fans engaged in a scavenger hunt for clues.
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– NFT-backed limited edition tracks distributed through Gala. – Owners can engage in Gala's tokenized ecosystem.
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– The album's release approach challenges traditional norms. – Gala's Julian Khalifa sees potential for mass cultural impact.
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